“Pondera” is the Latin word for equilibrium / balance. The universe, as well as our Earth,   show an equilibrium so perfect and delicate that astounds us. The human world however, probably due to our unconsciousness and constant seek for power, is far from reaching a balance comparable with what we see in nature.

Pondera’s goal is to help people achieve life balance in a broad sense by taking into account the personal, family, work and social aspects.

Companies are (or at least, should be) nothing else than groups of people organized to produce value for themselves as well as for other groups of people (like shareholders, customers and society in general). Therefore, our aim is to also help companies become more competitive.

Competition between persons, companies, countries, etc. is a concept often misunderstood as if it implied dealing with “enemies”. Competition however, when seen from an equilibrium perspective, is a completely different matter. When practiced based on principles, it is a natural and fun process where we use our human capacities in innovative ways to produce the best possible outcome for society. Those that “lose” Vs their competition, can learn from it, stretch their capacities / skills and come back with better solutions, or they can “dissolve”, which will lead that talent to other situations / organizations where it can ultimately better serve society as well. Interestingly enough, that “loss” is not a “loss” at all, but a reorganization.

Many of our real failures as persons, companies, societies and as a race, are not due to competition, but due to 1) our objectives not being aligned with universal principles, 2) our day-to-day activities not being aligned with our objectives or 3) our not having taken the time to define those objectives clearly. The more people that do these three (not simple but very important) things, the sooner we could leave behind the use of words like: unhappiness, frustration, resentment, hate, etc. 

Pondera will slowly provide tools and services for people, companies and larger groups of people to help them define their objectives as well as to try to reach them.

Please feel free to send us your comments or ideas to:   comments_at_pondera_dot_com.